FRIDAY’S WORDS OF WISDOM: THE UPSIDE OF IRRATIONALITY BY DAN ARIELY
Dan Ariely is probably the best known voice in the popularization of behavioural economics. Behavioural economics represents the most significant challenge to the ideas of classical economic theorists built around notions of more-or-less perfectly rational individuals who calculate and diligently pursue narrow profit maximisation. Building on the insights of behavioural psychology – especially in its […]